{"id":13635,"date":"2024-03-27T13:48:31","date_gmt":"2024-03-27T10:48:31","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=13635"},"modified":"2024-03-27T13:48:32","modified_gmt":"2024-03-27T10:48:32","slug":"kastamonu-teknokentte-temel-duzey-marka-egitimi","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/kastamonu-teknokentte-temel-duzey-marka-egitimi\/","title":{"rendered":"Kastamonu Teknokent&#8217;te\u00a0 \u201cTemel D\u00fczey Marka E\u011fitimi\u201d"},"content":{"rendered":"\n<p>Kastamonu \u00dcniversitesi Teknokent\u2019te d\u00fczenlenen etkinlikte \u00d6\u011fretim G\u00f6revlisi Mehmet F\u0131rat Olgun taraf\u0131ndan \u201cTemel D\u00fczey Marka E\u011fitimi\u201d verildi.<\/p>\n\n\n\n<p>Konu\u015fmas\u0131na temel d\u00fczeyde markala\u015fmadan bahsederek ba\u015flayan \u00d6\u011fr. G\u00f6r. Olgun, yeni giri\u015fimcilerin markala\u015fmadaki \u00f6nemini vurgulad\u0131. Sunumunda fikri haklar\u0131n 42 y\u0131lda \u00e7ok de\u011fi\u015fti\u011fini, patent haklar\u0131n\u0131n g\u00fcn\u00fcm\u00fczde \u00e7ok \u00f6nem kazand\u0131\u011f\u0131n\u0131 dile getiren Olgun, markan\u0131n en \u00f6nemli unsurunun, \u00fcr\u00fcn\u00fc \u00f6ne \u00e7\u0131karmak oldu\u011funu s\u00f6yledi. Marka, \u00fcr\u00fcn ve hizmeti birbirinden ay\u0131rt etmeyi, ayn\u0131 \u015fekilde markan\u0131n renk, harf, slogan ve \u015fekil olabilece\u011fini ifade eden Olgun, geleneksel olmayan marka t\u00fcrlerinin \u00fczerinde durarak &#8220;Ba\u015fka biri tuz atma hareketi ile kazan\u00e7 elde ediyorsa, sahibine tazminat \u00f6deyebilir\u201d diyerek s\u00f6zlerini devam ettirdi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-2-1024x768.jpg\" alt=\"\" class=\"wp-image-13632\" srcset=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-2-1024x768.jpg 1024w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-2-300x225.jpg 300w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-2-768x576.jpg 768w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-2-1536x1152.jpg 1536w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-2.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sunumuna Marka Ba\u015fvuru Tescil S\u00fcreci konusundan devam eden Olgun, \u201cAy\u0131rt edici niteli\u011fe sahip olmayan i\u015faretler, marka olarak tescil edilemez.\u201d dedi. Bunlara \u00f6rnek olarak yer, \u015fekil, k\u00fclt\u00fcrel ve dini de\u011ferleri \u00f6rnek g\u00f6sterdi. Markalar\u0131n \u00fclkesel oldu\u011funu dile getiren Olgun, uluslararas\u0131 ba\u015fvuru yap\u0131lmayan markalar\u0131n ba\u015fka \u00fclkeler taraf\u0131ndan kullan\u0131labilece\u011fini s\u00f6yledi.<\/p>\n\n\n\n<p>Olgun, Kastamonu \u00dcniversitesi&#8217;nin ald\u0131\u011f\u0131 patentleri g\u00f6stererek konu\u015fmas\u0131n\u0131 sonland\u0131rd\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-3-1024x768.jpg\" alt=\"\" class=\"wp-image-13633\" srcset=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-3-1024x768.jpg 1024w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-3-300x225.jpg 300w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-3-768x576.jpg 768w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-3-1536x1152.jpg 1536w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2024\/03\/mu-3.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Haber-Foto\u011fraf: \u00dcmit Kaya-Melih Durmu\u015f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kastamonu Teknokent\u2019te d\u00fczenlenen \u201cTemel D\u00fczey Marka E\u011fitimi\u201d adl\u0131 konferansta Kastamonu \u00dcniversitesi Patent Destek Ofisi Koordinat\u00f6r\u00fc \u00d6\u011fretim G\u00f6revlisi Mehmet F\u0131rat Olgun konu\u015fmac\u0131 olarak yer ald\u0131.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[305,304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/13635"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=13635"}],"version-history":[{"count":3,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/13635\/revisions"}],"predecessor-version":[{"id":13654,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/13635\/revisions\/13654"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=13635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=13635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=13635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}