{"id":14553,"date":"2024-05-28T12:13:45","date_gmt":"2024-05-28T09:13:45","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=14553"},"modified":"2024-05-28T12:22:59","modified_gmt":"2024-05-28T09:22:59","slug":"unal-topuksuzoglu-gazetecilik-bolumu-ogrencilerine-internet-haberciliginin-ipuclarini-paylasti","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/unal-topuksuzoglu-gazetecilik-bolumu-ogrencilerine-internet-haberciliginin-ipuclarini-paylasti\/","title":{"rendered":"\u00dcnal Topuksuzo\u011flu, Gazetecilik B\u00f6l\u00fcm\u00fc \u00d6\u011frencileriyle \u0130nternet Habercili\u011finin \u0130pu\u00e7lar\u0131n\u0131 Payla\u015ft\u0131"},"content":{"rendered":"\n

Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc’n\u00fcn “Habercilik T\u00fcrleri” dersine \u0130leti\u015fim Fak\u00fcltesi y\u00fcksek lisans \u00f6\u011frencisi, Kastamonu Ta\u015fk\u00f6pr\u00fc Postas\u0131 Gazetesi Yaz\u0131 \u0130\u015fleri M\u00fcd\u00fcr\u00fc \u00dcnal Topuksuzo\u011flu konuk edildi. Dr. \u00d6\u011fr. \u00dcyesi \u0130lknur K\u0131l\u0131n\u00e7’\u0131n y\u00fcr\u00fctt\u00fc\u011f\u00fc ders kapsam\u0131nda Topuksuzo\u011flu, \u00f6\u011frencilere internet habercili\u011fi hakk\u0131nda detayl\u0131 bilgiler sundu.<\/p>\n\n\n\n

Topuksuzo\u011flu, internet sitelerinin 2023 Nisan itibar\u0131yla resmi ilan yay\u0131mlama hakk\u0131 elde etmesinin sekt\u00f6re canl\u0131l\u0131k getirdi\u011fini belirtti. SEO (Arama Motoru Optimizasyonu) konusuna de\u011finen Topuksuzo\u011flu, SEO’nun, bir web sitesi hakk\u0131nda arama motorlar\u0131 i\u00e7in yap\u0131lan t\u00fcm iyile\u015ftirme \u00e7al\u0131\u015fmalar\u0131 olarak tan\u0131mlanabilece\u011fini s\u00f6yledi. \u0130nternet \u00fczerinden bilgi ve \u00fcr\u00fcn aramak i\u00e7in kullan\u0131lan arama motorlar\u0131n\u0131n, internet gazetelerinin en b\u00fcy\u00fck ziyaret\u00e7i kaynaklar\u0131 oldu\u011funu ve arama sonu\u00e7lar\u0131nda okuyucular\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun ilk sayfalardaki siteleri ziyaret etmesinin, bu sekt\u00f6r\u00fcn olu\u015fmas\u0131n\u0131 ve \u00f6nem kazanmas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n

Topuksuzo\u011flu, temel amac\u0131n organik trafik elde etmek oldu\u011funu belirterek, bu konudaki detaylar\u0131 \u00f6\u011frencilerle payla\u015ft\u0131. Anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131n, hedef kitlenin ne t\u00fcr aramalar yapt\u0131\u011f\u0131n\u0131 anlamak i\u00e7in yap\u0131lan bir \u00e7al\u0131\u015fma oldu\u011funu belirten Topuksuzo\u011flu, Google Keyword Planner, Ahrefs ve SEMrush gibi ara\u00e7lar\u0131n pop\u00fcler anahtar kelimeleri bulmak i\u00e7in kullan\u0131labilece\u011fini s\u00f6yledi. Ayr\u0131ca, hedef kitlenin ilgisini \u00e7ekecek ve rekabet d\u00fczeyi uygun anahtar kelimelerin se\u00e7ilmesinin \u00f6nemini vurgulad\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Google Analytics ve Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131<\/strong><\/p>\n\n\n\n

Topuksuzo\u011flu, Google Analytics’in haber sitelerinin trafi\u011fini ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz etmeye yarayan bir ara\u00e7 oldu\u011funu belirtti. Bu arac\u0131n, kullan\u0131c\u0131lar\u0131n sitede ne kadar s\u00fcre kald\u0131\u011f\u0131 ve hangi kaynaklardan geldi\u011fi gibi verileri sundu\u011funu a\u00e7\u0131klad\u0131. Bu verilerin, site y\u00f6neticilerine kullan\u0131c\u0131lar\u0131n siteyle nas\u0131l etkile\u015fimde bulundu\u011funu anlamada yard\u0131mc\u0131 oldu\u011funu ifade etti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Clickbait’in Etkileri ve \u00d6zg\u00fcn Haberlerin \u00d6nemi<\/strong><\/p>\n\n\n\n

Clickbait, yani t\u0131k tuza\u011f\u0131 ba\u015fl\u0131klar\u0131n, kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmek ve t\u0131klama oran\u0131n\u0131 art\u0131rmak i\u00e7in abart\u0131l\u0131 veya yan\u0131lt\u0131c\u0131 ba\u015fl\u0131klar kulland\u0131\u011f\u0131n\u0131 belirten Topuksuzo\u011flu, bu t\u00fcr y\u00f6ntemlerin k\u0131sa vadede trafik art\u0131\u015f\u0131 sa\u011flayabilece\u011fini ancak uzun vadede g\u00fcvenilirli\u011fi azaltabilece\u011fini ve kullan\u0131c\u0131lar\u0131n hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011framas\u0131na neden olabilece\u011fini s\u00f6yledi. \u00d6zg\u00fcn haberlerin, ba\u015fka kaynaklardan kopyalanmam\u0131\u015f, tamamen kendi ara\u015ft\u0131rma ve g\u00f6zlemlerle olu\u015fturulan haberler oldu\u011funu belirtti. \u00d6zg\u00fcnl\u00fc\u011f\u00fcn hem haberin i\u00e7eri\u011finde hem de sunumunda kendini g\u00f6stermesi gerekti\u011fini vurgulayan Topuksuzo\u011flu, \u00f6zg\u00fcn haberlerin okuyucunun g\u00fcvenini kazand\u0131\u011f\u0131n\u0131 ve sad\u0131k bir okuyucu kitlesi olu\u015fturdu\u011funu ifade etti. Arama motorlar\u0131n\u0131n \u00f6zg\u00fcn i\u00e7eri\u011fi tercih etti\u011fini ve bu t\u00fcr i\u00e7erikleri daha \u00fcst s\u0131ralarda g\u00f6sterdi\u011fini de ekledi.<\/p>\n\n\n\n

\u00d6\u011frenciler, g\u00fcn\u00fcm\u00fcz dijital d\u00fcnyas\u0131nda internet habercili\u011finin \u00f6nemini ve bu alanda kullan\u0131lan y\u00f6ntemleri Topuksuzo\u011flu’nun tecr\u00fcbeleri ve aktar\u0131mlar\u0131 sayesinde daha yak\u0131ndan tan\u0131ma f\u0131rsat\u0131 buldular.<\/p>\n\n\n\n

Haber\/ Foto\u011fraf: Tu\u011f\u00e7e KARAFAKIO\u011eLU<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi “Habercilik T\u00fcrleri” dersine Kastamonu Ta\u015fk\u00f6pr\u00fc Postas\u0131 Gazetesi Yaz\u0131 \u0130\u015fleri M\u00fcd\u00fcr\u00fc \u00dcnal Topuksuzo\u011flu kat\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":14558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14553"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=14553"}],"version-history":[{"count":4,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14553\/revisions"}],"predecessor-version":[{"id":14561,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14553\/revisions\/14561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/14558"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=14553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=14553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=14553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}