{"id":16125,"date":"2024-11-27T11:42:41","date_gmt":"2024-11-27T08:42:41","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=16125"},"modified":"2024-11-27T19:36:17","modified_gmt":"2024-11-27T16:36:17","slug":"yayla-agro-gida-ile-iletisim-fakultesi-reklam-atolyesi-marka-iletisim-stratejisi-calismasi-icin-ilk-adimi-atti","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/yayla-agro-gida-ile-iletisim-fakultesi-reklam-atolyesi-marka-iletisim-stratejisi-calismasi-icin-ilk-adimi-atti\/","title":{"rendered":"Yayla Agro G\u0131da ile \u0130leti\u015fim Fak\u00fcltesi Reklam At\u00f6lyesi, Marka \u0130leti\u015fim Stratejisi \u00c7al\u0131\u015fmas\u0131 \u0130\u00e7in \u0130lk Ad\u0131m\u0131 Att\u0131"},"content":{"rendered":"\n

Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi, T\u00fcrkiye’nin \u00f6nde gelen bakliyat markas\u0131 Yayla Agro G\u0131da ile \u00f6nemli bir i\u015f birli\u011fine imza at\u0131yor. Yayla firmas\u0131, \u0130leti\u015fim Fak\u00fcltesi’ne ger\u00e7ekle\u015ftirdi\u011fi ziyarette verdi\u011fi brief do\u011frultusunda \u00f6\u011frencilerle marka ileti\u015fim stratejisi ve reklam kampanyas\u0131 \u00e7al\u0131\u015fmas\u0131 ger\u00e7ekle\u015ftirecek. Bu kapsaml\u0131 i\u015f birli\u011fi, hem teorik hem de pratik anlamda \u00f6\u011frencilerin yarat\u0131c\u0131 kapasitelerini geli\u015ftirmeyi hedefliyor.<\/p>\n\n\n\n

Projenin ilk ad\u0131mlar\u0131, Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Dr. \u00d6\u011fr. \u00dcyesi \u0130lknur K\u0131l\u0131n\u00e7 \u00f6nc\u00fcl\u00fc\u011f\u00fcnde at\u0131ld\u0131. Reklam At\u00f6lyesi\u2019nin sorumlular\u0131 Ara\u015ft\u0131rma G\u00f6revlisi Emine Furt\u0131n Kaya ve Ara\u015ft\u0131rma G\u00f6revlisi Ferda Ya\u011fmur Yurtsever de proje y\u00fcr\u00fct\u00fcc\u00fcs\u00fc olarak yer al\u0131yor. Yayla Agro Marka Pazarlama ve \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Nuray Erdo\u011fan ve Kurumsal \u0130leti\u015fim Uzman\u0131 Buse \u00c7al\u0131\u015fkan, \u00f6\u011frencilerle at\u00f6lye ortam\u0131nda bulu\u015farak i\u015f birli\u011finin detaylar\u0131n\u0131 payla\u015ft\u0131 ve markan\u0131n ileti\u015fim stratejileri \u00fczerine bir briefing ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

At\u00f6lye, \u00f6\u011frencilerle marka uzmanlar\u0131n\u0131n bir araya gelerek yarat\u0131c\u0131 s\u00fcre\u00e7leri deneyimlemesini sa\u011flamak \u00fczere tasarland\u0131. Bu \u00e7er\u00e7evede, \u00f6\u011frenciler hem teorik bilgilerini peki\u015ftirme hem de ger\u00e7ek bir marka ile \u00e7al\u0131\u015fma f\u0131rsat\u0131 yakalayacak.<\/p>\n\n\n\n

Dr. \u00d6\u011fr. \u00dcyesi \u0130lknur K\u0131l\u0131n\u00e7, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “Bu t\u00fcr i\u015f birlikleri, \u00f6\u011frencilerimizin ger\u00e7ek sekt\u00f6r deneyimi kazanmas\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131yor. Yayla gibi k\u00f6kl\u00fc bir markayla \u00e7al\u0131\u015fmak, onlar\u0131n hem yarat\u0131c\u0131 d\u00fc\u015f\u00fcnme hem de stratejik planlama becerilerini geli\u015ftirecek” ifadelerini kulland\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ara\u015ft\u0131rma G\u00f6revlisi Emine Furt\u0131n Kaya bu s\u00fcrecin \u00f6\u011frencilere yarat\u0131c\u0131 ve profesyonel bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazand\u0131raca\u011f\u0131n\u0131 belirtti. Ara\u015ft\u0131rma G\u00f6revlisi Ferda Ya\u011fmur Yurtsever ise “At\u00f6lye ortam\u0131nda sekt\u00f6r\u00fcn dinamiklerini \u00f6\u011frenmek, gelece\u011fin ileti\u015fimcileri i\u00e7in e\u015fsiz bir f\u0131rsat sunuyor” dedi.<\/p>\n\n\n\n

Yayla firmas\u0131yla ger\u00e7ekle\u015ftirilen bu i\u015f birli\u011fi, hem \u00f6\u011frencilerin akademik bilgi birikimlerini art\u0131rmay\u0131 hem de onlar\u0131 i\u015f d\u00fcnyas\u0131na haz\u0131rlamay\u0131 ama\u00e7layan \u00f6rnek bir model olarak dikkat \u00e7ekiyor. Proje kapsam\u0131nda yap\u0131lacak \u00e7al\u0131\u015fmalar ilerleyen g\u00fcnlerde de devam edecek ve sonu\u00e7lar\u0131 sekt\u00f6rle payla\u015f\u0131lacak.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklam At\u00f6lyesi, T\u00fcrkiye’nin \u00f6nde gelen bakliyat markas\u0131 Yayla Agro G\u0131da ile i\u015f birli\u011fi ger\u00e7ekle\u015ftiriyor.<\/p>\n","protected":false},"author":1,"featured_media":16129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16125"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16125"}],"version-history":[{"count":5,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16125\/revisions"}],"predecessor-version":[{"id":16162,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16125\/revisions\/16162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/16129"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}