{"id":16577,"date":"2024-12-13T10:29:03","date_gmt":"2024-12-13T07:29:03","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=16577"},"modified":"2024-12-13T10:29:04","modified_gmt":"2024-12-13T07:29:04","slug":"reklam-atolyesinde-yapay-zeka-araclarinin-reklam-sektorunde-kullanimi-etkinligi","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/reklam-atolyesinde-yapay-zeka-araclarinin-reklam-sektorunde-kullanimi-etkinligi\/","title":{"rendered":"Reklam At\u00f6lyesi’nde “Yapay Zeka Ara\u00e7lar\u0131n\u0131n Reklam Sekt\u00f6r\u00fcnde Kullan\u0131m\u0131” Etkinli\u011fi"},"content":{"rendered":"\n

Kastamonu \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Sanat ve Tasar\u0131m Anabilim Dal\u0131 sanatta yeterlilik \u00f6\u011frencisi Nusret \u0130brahim Yurtsever, \u0130leti\u015fim Fak\u00fcltesi Reklam At\u00f6lyesi’nde \u00f6\u011frencilere yapay zeka ara\u00e7lar\u0131n\u0131n reklam sekt\u00f6r\u00fcnde kullan\u0131m\u0131 hakk\u0131nda “\u00dcretken Yapay Zeka At\u00f6lyesi” verdi.<\/p>\n\n\n\n

Etkinlik, \u0130leti\u015fim Fak\u00fcltesi Reklam At\u00f6lyesi’nde ger\u00e7ekle\u015ftirildi. Etkinli\u011fe; Do\u00e7. Dr. Selver Merto\u011flu, Dr.\u00d6\u011fretim \u00dcyesi \u0130lknur K\u0131l\u0131n\u00e7 ve Reklam At\u00f6lyesi sorumlular\u0131 Ar\u015f. G\u00f6r. Ya\u011fmur Ferda Yurtsever, Ar\u015f. G\u00f6r. Emine Furt\u0131n Kaya’n\u0131n yan\u0131 s\u0131ra bir\u00e7ok \u00f6\u011frenci kat\u0131ld\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00d6\u011frencilere \u00fcretken yapay zeka,\u00a0 ChatGPT, ChatGPT aray\u00fcz\u00fc ve prompt hakk\u0131nda bilgiler veren Yurtsever, \u00fcretken yapay zekan\u0131n k\u0131saca d\u00fc\u015f\u00fcnen, \u00f6\u011frenen ve \u00fcreten bir program oldu\u011funu dile getirdi.<\/p>\n\n\n\n

ChatGPT’nin tan\u0131m\u0131n\u0131 yapan Yurtsever, “Temelde kullan\u0131c\u0131lar\u0131n sordu\u011fu sorulara yan\u0131t veren bir sohbet uygulamas\u0131 olarak ifade edilebilir. \u0130nsan benzeri metinler olu\u015fturabilen ChatGPT, detayl\u0131 sorular\u0131 kolayca anlay\u0131p yan\u0131tlayabilir. Ayn\u0131 zamanda karma\u015f\u0131k c\u00fcmle yap\u0131lar\u0131n\u0131 anlama konusunda da b\u00fcy\u00fck bir kabiliyete sahiptir.” ifadelerini kulland\u0131.<\/p>\n\n\n\n

Yurtsever, prompt hakk\u0131nda ise; “Yapay zek\u00e2ya verilen bir talimat veya komut anlam\u0131na gelir. Bu komutlar yapay zek\u00e2n\u0131n verdi\u011fimiz talimata g\u00f6re yan\u0131t \u00fcretmesini sa\u011flar ve ayn\u0131 zamanda prompt m\u00fchendisli\u011fi de g\u00fcn\u00fcm\u00fczde yayg\u0131nla\u015fmakta” dedi.<\/p>\n\n\n\n

Etkinli\u011fin sonunda; \u00f6\u011frenciler ile birlikte Recraft, Krea, Ideogram ve Microsoft Designer g\u00f6rsel uygulamalar\u0131n\u0131 kullanarak yarat\u0131c\u0131 projeler \u00fcretildi ve \u00f6\u011frencilere bu ara\u00e7lar\u0131n reklam sekt\u00f6r\u00fcndeki potansiyel kullan\u0131mlar\u0131 g\u00f6sterildi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Etkinlik soru cevap ile sonland\u0131.<\/p>\n\n\n\n

Haber-Foto\u011fraf: \u0130nci Aldemir<\/p>\n","protected":false},"excerpt":{"rendered":"

Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklam At\u00f6lyesi’nde Nusret \u0130brahim Yurtsever taraf\u0131ndan \u00dcretken Yapay Zeka At\u00f6lyesi ger\u00e7ekle\u015ftirildi.<\/p>\n","protected":false},"author":1,"featured_media":16575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16577"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16577"}],"version-history":[{"count":3,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16577\/revisions"}],"predecessor-version":[{"id":16595,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16577\/revisions\/16595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/16575"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}