{"id":19053,"date":"2025-05-09T09:24:32","date_gmt":"2025-05-09T06:24:32","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=19053"},"modified":"2025-05-09T09:24:33","modified_gmt":"2025-05-09T06:24:33","slug":"kastamonu-universitesi-iletisim-fakultesinde-reklam-senaryosu-yazma-egitimi","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/kastamonu-universitesi-iletisim-fakultesinde-reklam-senaryosu-yazma-egitimi\/","title":{"rendered":"Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde Reklam Senaryosu Yazma E\u011fitimi"},"content":{"rendered":"\n<p>Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklam At\u00f6lyesi&#8217;nde Reklam Senaryosu Yazma E\u011fitimi d\u00fczenlendi. E\u011fitimde, Ar\u015f. G\u00f6r. Mehmet O\u011fuz Y\u0131ld\u0131r\u0131m, hedef kitle tayini kriterlerinden bahsetti. \u00d6zellikle demografik kriterlerin \u00f6nemine vurgu yaparak, ya\u015f, cinsiyet ve \u00fcr\u00fcn\u00fcn ula\u015fabilece\u011fi ki\u015filerin konumunun belirlenmesinin gereklili\u011fini ifade etti. Ayr\u0131ca, pazarlaman\u0131n sosyal medya \u00fczerinden de yap\u0131labilece\u011fine dikkat \u00e7ekti.<\/p>\n\n\n\n<p>Ar\u015f. G\u00f6r. Emine Furt\u0131n Kaya ise psikografik unsurlar\u0131n, bir bireyin ilgi alanlar\u0131 ve y\u00f6nelimleriyle ilgili oldu\u011funu, demografik unsurlar\u0131n ise ya\u015f, cinsiyet ve e\u011fitim d\u00fczeyi gibi genel ge\u00e7er bilgiler i\u00e7erdi\u011fini belirtti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/49b33eb7-4f98-4c8d-baee-2042a6115342-1024x768.jpg\" alt=\"\" class=\"wp-image-19145\" srcset=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/49b33eb7-4f98-4c8d-baee-2042a6115342-1024x768.jpg 1024w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/49b33eb7-4f98-4c8d-baee-2042a6115342-300x225.jpg 300w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/49b33eb7-4f98-4c8d-baee-2042a6115342-768x576.jpg 768w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/49b33eb7-4f98-4c8d-baee-2042a6115342-1536x1152.jpg 1536w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/49b33eb7-4f98-4c8d-baee-2042a6115342.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Senaryo yaz\u0131m\u0131nda sosyal medya pazarlamas\u0131n\u0131n \u00f6nemine yeniden de\u011finen Ar\u015f. G\u00f6r. Mehmet O\u011fuz Y\u0131ld\u0131r\u0131m, \u201cBir \u00fcr\u00fcn\u00fc pazarlamak i\u00e7in \u00f6nce metin yaz\u0131l\u0131r, ard\u0131ndan bu metin senaryola\u015ft\u0131r\u0131larak izleyiciye sunulur.\u201d dedi. Reklam metin yazarl\u0131\u011f\u0131nda \u00fc\u00e7 temel kriter oldu\u011funu belirten Y\u0131ld\u0131r\u0131m, bunlar\u0131 1. Ba\u015fl\u0131k, 2. A\u00e7\u0131l\u0131\u015f, 3. \u00c7a\u011fr\u0131 \u015feklinde s\u0131ralayarak \u00f6rnekler sundu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ar\u015f. G\u00f6r. Emine Furt\u0131n Kaya ise reklam \u00e7ekimlerinde kost\u00fcmler, renk uyumu, oyuncular ve hava durumu gibi detaylar\u0131n \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 belirtti. E\u011fitim sonunda, Ar\u015f. G\u00f6r. Emine Furt\u0131n Kaya, katk\u0131lar\u0131ndan dolay\u0131 Ar\u015f. G\u00f6r. Mehmet O\u011fuz Y\u0131ld\u0131r\u0131m\u2019a te\u015fekk\u00fcr etti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/7d45d55c-b538-4ddb-83c1-6ddb6caa8c91-1024x768.jpg\" alt=\"\" class=\"wp-image-19144\" srcset=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/7d45d55c-b538-4ddb-83c1-6ddb6caa8c91-1024x768.jpg 1024w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/7d45d55c-b538-4ddb-83c1-6ddb6caa8c91-300x225.jpg 300w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/7d45d55c-b538-4ddb-83c1-6ddb6caa8c91-768x576.jpg 768w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/7d45d55c-b538-4ddb-83c1-6ddb6caa8c91-1536x1152.jpg 1536w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2025\/05\/7d45d55c-b538-4ddb-83c1-6ddb6caa8c91.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Haber : Suphiye \u00c7elik , Ay\u015fe Avc\u0131 &#8211; Foto\u011fraf: Suphiye \u00c7elik<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklam At\u00f6lyesi\u2019nde, Ar\u015f. G\u00f6r. Mehmet O\u011fuz Y\u0131ld\u0131r\u0131m ve Ar\u015f. G\u00f6r. Emine Furt\u0131n Kaya taraf\u0131ndan \u201cReklam Senaryosu Yazma E\u011fitimi\u201d verildi.<\/p>\n","protected":false},"author":1,"featured_media":19146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/19053"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=19053"}],"version-history":[{"count":4,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/19053\/revisions"}],"predecessor-version":[{"id":19147,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/19053\/revisions\/19147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/19146"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=19053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=19053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=19053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}