{"id":22442,"date":"2026-01-07T12:40:32","date_gmt":"2026-01-07T09:40:32","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=22442"},"modified":"2026-01-07T12:40:33","modified_gmt":"2026-01-07T09:40:33","slug":"kampusten-ajansa-bugun-mezun-olsam-ne-yapardim-etkinligi-gerceklestirildi","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/kampusten-ajansa-bugun-mezun-olsam-ne-yapardim-etkinligi-gerceklestirildi\/","title":{"rendered":"Kamp\u00fcsten Ajansa: \u201cBug\u00fcn Mezun Olsam Ne Yapard\u0131m?\u201d Etkinli\u011fi Ger\u00e7ekle\u015ftirildi"},"content":{"rendered":"\n

Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi’ndeki etkinli\u011fe kat\u0131lan \u00f6\u011frenciler, kamp\u00fcs hayat\u0131ndan profesyonel ajans d\u00fcnyas\u0131na ge\u00e7i\u015f s\u00fcrecine dair merak edilen konular hakk\u0131nda bilgi edinme f\u0131rsat\u0131 buldu. Zeynep Sakall\u0131o\u011flu, konu\u015fmas\u0131nda \u00f6\u011frencilik y\u0131llar\u0131nda ya\u015fanan s\u0131nav stresi ile sekt\u00f6re ad\u0131m atarken hissedilen heyecan\u0131n ve belirsizli\u011fin ortak duygular oldu\u011funa dikkat \u00e7ekti. Ajans d\u00fcnyas\u0131n\u0131n h\u0131zl\u0131 temposunun ba\u015flang\u0131\u00e7ta \u00fcrk\u00fct\u00fcc\u00fc olabildi\u011fini belirten Sakall\u0131o\u011flu, bu s\u00fcrecin ayn\u0131 zamanda b\u00fcy\u00fck bir geli\u015fim alan\u0131 sundu\u011funu vurgulad\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sosyal Medya ve Marka\u2013T\u00fcketici Ba\u011f\u0131<\/strong><\/p>\n\n\n\n

Konu\u015fmas\u0131n\u0131n devam\u0131nda sosyal medyan\u0131n reklamc\u0131l\u0131k sekt\u00f6r\u00fcndeki rol\u00fcne de\u011finen Sakall\u0131o\u011flu, g\u00fcn\u00fcm\u00fczde markalar\u0131n yaln\u0131zca \u00fcr\u00fcn satmad\u0131\u011f\u0131n\u0131, t\u00fcketiciyle duygusal bir ba\u011f kurmay\u0131 hedefledi\u011fini ifade etti. Sosyal medya y\u00f6netiminin reklamc\u0131lar i\u00e7in \u00f6nemli bir alan haline geldi\u011fini belirten Sakall\u0131o\u011flu, g\u00fcncel ak\u0131mlar\u0131n markalarla harmanlanarak t\u00fcketiciye \u201cBiz de sizden biriyiz\u201d mesaj\u0131n\u0131n verildi\u011fini s\u00f6yledi.<\/p>\n\n\n\n

Sosyal medya kampanyalar\u0131nda empati kurman\u0131n ve kullan\u0131c\u0131y\u0131 s\u00fcrecin i\u00e7ine dahil etmenin \u00f6nemine dikkat \u00e7eken Sakall\u0131o\u011flu, ajans sunumlar\u0131nda pop\u00fcler sosyal medya ak\u0131mlar\u0131ndan \u00f6rnekler vererek, bu ak\u0131mlar\u0131n markaya nas\u0131l uyarland\u0131\u011f\u0131n\u0131 anlatt\u0131klar\u0131n\u0131 ifade etti.<\/p>\n\n\n\n

\u00d6rnek Kampanya Deneyimi<\/strong><\/p>\n\n\n\n

Etkinlikte \u00f6rnek bir kampanya s\u00fcrecini de payla\u015fan Sakall\u0131o\u011flu, TikTok\u2019ta pop\u00fcler olan \u201cekran\u0131n \u00fczerindeymi\u015f gibi\u201d hissi veren bir ak\u0131m\u0131, bir k\u00f6fte harc\u0131 reklam\u0131na uyarlad\u0131klar\u0131n\u0131 anlatt\u0131. Bir yeme\u011fe \u00fcflerken yap\u0131lan \u201cp\u00fcf p\u00fcf\u201d hareketinin kullan\u0131ld\u0131\u011f\u0131 kampanyada, ajans\u0131n kreatif direkt\u00f6r\u00fcn\u00fcn kamera kar\u015f\u0131s\u0131na ge\u00e7ti\u011fini belirten Sakall\u0131o\u011flu, \u00e7al\u0131\u015fman\u0131n marka taraf\u0131ndan be\u011fenildi\u011fini ve y\u00fcksek izlenme oranlar\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi. Kampanyan\u0131n ba\u015far\u0131s\u0131nda, kullan\u0131c\u0131lar\u0131n ak\u0131ma kat\u0131lmas\u0131n\u0131n etkili oldu\u011fu vurguland\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gen\u00e7 \u0130leti\u015fimcilere Tavsiyeler<\/strong><\/p>\n\n\n\n

Etkinli\u011fin \u201c\u00d6zetleyecek Olursak\u201d b\u00f6l\u00fcm\u00fcnde Zeynep Sakall\u0131o\u011flu, \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencilerine \u00e7e\u015fitli tavsiyelerde bulundu. Yapay zek\u00e2n\u0131n mutlaka ke\u015ffedilmesi ve s\u00fcrekli \u00f6\u011frenilmesi gerekti\u011fini belirten Sakall\u0131o\u011flu, i\u00e7g\u00f6r\u00fclerin yaln\u0131zca ki\u015fisel deneyimlerden de\u011fil, \u00e7evrenin g\u00f6zlemlenmesinden de beslendi\u011fini ifade etti. Sosyal medyan\u0131n bir zaman ge\u00e7irme alan\u0131 de\u011fil, mesleki bir kaynak olarak g\u00f6r\u00fclmesi gerekti\u011fini vurgulayan Sakall\u0131o\u011flu, pop\u00fcler k\u00fclt\u00fcr\u00fcn yak\u0131ndan takip edilmesinin \u00f6nemine de\u011findi.<\/p>\n\n\n\n

Ba\u015far\u0131l\u0131 i\u015flerin neden tuttu\u011funun analiz edilmesi gerekti\u011fini belirten Sakall\u0131o\u011flu, merak duygusunun meslekteki en \u00f6nemli itici g\u00fc\u00e7lerden biri oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n

Kitap \u00d6nerileri<\/strong><\/p>\n\n\n\n

Etkinlik kapsam\u0131nda sekt\u00f6re y\u00f6nelik \u00fc\u00e7 kitap \u00f6nerisi de payla\u015f\u0131ld\u0131:<\/p>\n\n\n\n

Satan Reklam Yaratmak – Luke Sullivan<\/p>\n\n\n\n

Bas\u0131n \u0130lan\u0131 B\u00f6yle Yap\u0131l\u0131r! \u2013 Jim Aitchison<\/p>\n\n\n\n

Reklam: Zek\u00e2y\u0131 Sihre D\u00f6n\u00fc\u015ft\u00fcrmek \u2013 John Hegarty<\/p>\n\n\n\n

Etkinli\u011fe, Do\u00e7. Dr. Z\u00fcbeyde S\u00fcll\u00fc ve Dr. \u00d6\u011fr. \u00dcyesi \u0130brahim Ethem Erdin\u00e7 ile birlikte \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencileri kat\u0131ld\u0131. Program, \u00f6\u011frencilerin sorular\u0131n\u0131n yan\u0131tlanmas\u0131n\u0131n ard\u0131ndan sona erdi.<\/p>\n\n\n\n

Haber \u2013 Foto\u011fraf: Miray \u00d6zkan<\/p>\n","protected":false},"excerpt":{"rendered":"

Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k Toplulu\u011fu taraf\u0131ndan d\u00fczenlenen \u201cKamp\u00fcsten Ajansa: Bug\u00fcn Mezun Olsam Ne Yapard\u0131m?\u201d ba\u015fl\u0131kl\u0131 etkinlik, \u0130leti\u015fim Fak\u00fcltesi 256 numaral\u0131 s\u0131n\u0131fta ger\u00e7ekle\u015ftirildi. Etkinli\u011fe, Community \u0130stanbul\u2019da Senior Art Direkt\u00f6r olarak g\u00f6rev yapan Zeynep Sakall\u0131o\u011flu konuk oldu.<\/p>\n","protected":false},"author":1,"featured_media":22445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/22442"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=22442"}],"version-history":[{"count":3,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/22442\/revisions"}],"predecessor-version":[{"id":22493,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/22442\/revisions\/22493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/22445"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=22442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=22442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=22442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}