{"id":22768,"date":"2026-02-24T20:38:06","date_gmt":"2026-02-24T17:38:06","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=22768"},"modified":"2026-02-24T20:38:39","modified_gmt":"2026-02-24T17:38:39","slug":"kastamonu-universitesinde-gzt-ekibi-ogrencilerle-bulustu","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/kastamonu-universitesinde-gzt-ekibi-ogrencilerle-bulustu\/","title":{"rendered":"Kastamonu \u00dcniversitesi’nde GZT Ekibi \u00d6\u011frencilerle Bulu\u015ftu"},"content":{"rendered":"\n

Program\u0131n ilk a\u015famas\u0131 Merkez K\u00fct\u00fcphanesi Cemil Meri\u00e7 Salonu\u2019nda ger\u00e7ekle\u015ftirildi ve \u0130stiklal Mar\u015f\u0131\u2019n\u0131n okunmas\u0131yla \u00a0ba\u015flad\u0131.<\/p>\n\n\n\n

Dijitalle\u015fme ve Etik Sorumluluk<\/strong><\/p>\n\n\n\n

A\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 Kastamonu \u00dcniversitesi Topluluk Dan\u0131\u015fman\u0131 ve \u0130leti\u015fim Fak\u00fcltesi Dr. \u00d6\u011fr. \u00dcyesi Zuhal Erg\u00fcn yapt\u0131. Erg\u00fcn, gazetecili\u011fin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecindeki konumuna de\u011finerek yeni teknolojilerin mesleki pratikler \u00fczerindeki etkilerini ele ald\u0131. Yapay zeka destekli uygulamalar\u0131n medya alan\u0131nda h\u0131z, veri analizi ve i\u00e7erik \u00fcretimi a\u00e7\u0131s\u0131ndan \u00f6nemli imkanlar sundu\u011funu belirten Erg\u00fcn, bu teknolojilerin beraberinde etik sorumluluklar da getirdi\u011fini ifade etti. \u00d6zellikle do\u011fruluk, kaynak kullan\u0131m\u0131 ve i\u00e7erik g\u00fcvenilirli\u011fi konular\u0131nda gazetecilerin daha dikkatli olmas\u0131 gerekti\u011fini vurgulayan Erg\u00fcn, panelin d\u00fczenlenmesinde eme\u011fi ge\u00e7enlere te\u015fekk\u00fcr etti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

GZT\u2019den Dijital Medya Analizi<\/strong><\/p>\n\n\n\n

Panelde, GZT Genel Yay\u0131n Y\u00f6netmeni Do\u011fukan Gezer ile GZT Genel Yay\u0131n Y\u00f6netmeni Yard\u0131mc\u0131s\u0131 Suat \u00d6zdemir dijital medya sekt\u00f6r\u00fcne ili\u015fkin deneyim ve perspektiflerini \u00f6\u011frencilerle payla\u015ft\u0131.<\/p>\n\n\n\n

GZT Genel Yay\u0131n Y\u00f6netmeni Do\u011fukan Gezer, konu\u015fmas\u0131nda kurumun kurulu\u015f ve geli\u015fim s\u00fcrecine ili\u015fkin bilgiler verdi. Dijital haber merkezinin yap\u0131lanmas\u0131, ekip organizasyonu ve teknolojinin haber \u00fcretim s\u00fcre\u00e7lerine entegrasyonu \u00fczerine de\u011ferlendirmelerde bulunan Gezer, dijital medyada h\u0131z\u0131n ve \u00e7ok y\u00f6nl\u00fcl\u00fc\u011f\u00fcn belirleyici h\u00e2le geldi\u011fini ifade etti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gezer, g\u00fcn\u00fcm\u00fczde \u201ccreator gazeteci\u201d anlay\u0131\u015f\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirterek gazetecilerin yaln\u0131zca belirli bir alanda uzmanla\u015fmas\u0131n\u0131n yeterli olmad\u0131\u011f\u0131n\u0131, haber \u00fcretiminden da\u011f\u0131t\u0131m\u0131na ve t\u00fcketim s\u00fcre\u00e7lerine kadar t\u00fcm a\u015famalara h\u00e2kim olmalar\u0131 gerekti\u011fini s\u00f6yledi. Yapay zeka ara\u00e7lar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131yla birlikte kullan\u0131c\u0131lar\u0131n bilgiye eri\u015fim al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fti\u011fini dile getiren Gezer, bir\u00e7ok ki\u015finin klasik arama motorlar\u0131 yerine do\u011frudan yapay zeka uygulamalar\u0131n\u0131 tercih etti\u011fini belirtti. Bu de\u011fi\u015fimin medya kurulu\u015flar\u0131n\u0131n i\u00e7erik \u00fcretim ve sunum bi\u00e7imlerini de d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc vurgulad\u0131.<\/p>\n\n\n\n

YouTube ve TikTok platformlar\u0131nda ya\u015fanan d\u00f6n\u00fc\u015f\u00fcme de de\u011finen Gezer, \u00f6zellikle TikTok\u2019ta ni\u015f \u00fcretici ve ni\u015f t\u00fcketici kitlesinin belirginle\u015fti\u011fini, yaz\u0131l\u0131 ifadelerin g\u00f6rsel unsurlar kadar etkili h\u00e2le geldi\u011fini s\u00f6yledi. Algoritmalar\u0131n kullan\u0131c\u0131 davran\u0131\u015flar\u0131na g\u00f6re \u015fekillendi\u011fini belirten Gezer, izleyici ile platform aras\u0131ndaki etkile\u015fimin i\u00e7erik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcnde belirleyici rol oynad\u0131\u011f\u0131n\u0131 dile getirdi. YouTube\u2019da arama odakl\u0131 d\u00f6nemin yerini ke\u015ffet odakl\u0131 yap\u0131ya b\u0131rakt\u0131\u011f\u0131n\u0131, Instagram\u2019\u0131n ise planl\u0131 ve tasar\u0131m odakl\u0131 bir \u00fcretim s\u00fcreci gerektiren rekabet\u00e7i bir mecra haline geldi\u011fini ifade etti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dijital medya alan\u0131nda kariyer hedefleyen \u00f6\u011frencilere \u00f6nerilerde bulunan Gezer, belirli bir alanda uzmanla\u015fman\u0131n, \u00f6zg\u00fcn i\u00e7erik \u00fcretmenin ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131racak \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmenin \u00f6nemine de\u011findi. \u0130\u015fe al\u0131m s\u00fcre\u00e7lerinde algoritma bilgisine sahip adaylar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirten Gezer, \u00f6\u011frencilerin mezuniyet \u00f6ncesinde g\u00fc\u00e7l\u00fc bir portfolyo olu\u015fturmalar\u0131n\u0131n ve mesleki ileti\u015fim a\u011flar\u0131n\u0131 geli\u015ftirmelerinin gereklili\u011fini vurgulad\u0131.<\/p>\n\n\n\n

Dijitalde Ba\u015far\u0131 ve Strateji<\/strong><\/p>\n\n\n\n

GZT Genel Yay\u0131n Y\u00f6netmeni Yard\u0131mc\u0131s\u0131 Suat \u00d6zdemir ise dijital i\u00e7erik \u00fcretiminin temel dinamiklerine ili\u015fkin de\u011ferlendirmelerde bulundu. \u201cDijitalde tek bir do\u011fru yoktur.\u201d ifadesiyle konu\u015fmas\u0131na ba\u015flayan \u00d6zdemir, s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131n\u0131n samimiyet, strateji ve s\u00fcrekli geli\u015fimle m\u00fcmk\u00fcn oldu\u011funu belirtti. Dijital d\u00fcnyada de\u011fi\u015fimin h\u0131zl\u0131 ger\u00e7ekle\u015fti\u011fini ifade eden \u00d6zdemir, i\u00e7erik \u00fcreticilerinin bu de\u011fi\u015fime uyum sa\u011flayabilmesi i\u00e7in hem teknik hem de i\u00e7erik anlam\u0131nda kendilerini s\u00fcrekli yenilemeleri gerekti\u011fini s\u00f6yledi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00d6zdemir, dijital ortamda \u00f6zg\u00fcn i\u00e7erik \u00fcretilemedi\u011fi durumlarda trendlerin bilin\u00e7li \u015fekilde takip edilmesi gerekti\u011fini belirterek ba\u015far\u0131l\u0131 i\u00e7erik y\u00f6netiminin temel unsurlar\u0131n\u0131 hedef kitleyi tan\u0131mak, kitlenin duygular\u0131n\u0131 do\u011fru analiz etmek ve kitleyle etkili bir ba\u011f kurmak \u015feklinde s\u0131ralad\u0131. Dikkat \u00e7ekici ve de\u011fer \u00fcreten i\u00e7eriklerin daha fazla etkile\u015fim sa\u011flad\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n

Uygulamal\u0131 Workshop <\/strong><\/p>\n\n\n\n

Panelde ayr\u0131ca i\u00e7erik \u00fcreticisi Esmanur K\u00fc\u00e7\u00fckislamo\u011flu da deneyimlerini \u00f6\u011frencilerle payla\u015ft\u0131. Program\u0131n ikinci aya\u011f\u0131nda K\u00fc\u00e7\u00fckislamo\u011flu, \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencileriyle bir workshop ger\u00e7ekle\u015ftirdi. Workshop kapsam\u0131nda \u00f6\u011frencilerin haz\u0131rlad\u0131\u011f\u0131 videolar incelendi. Kadraj kullan\u0131m\u0131, \u0131\u015f\u0131k, ses kalitesi, kurgu ak\u0131\u015f\u0131 ve s\u00fcre y\u00f6netimi \u00fczerine de\u011ferlendirmelerde bulunan K\u00fc\u00e7\u00fckislamo\u011flu, i\u00e7eri\u011fin \u00fcretildi\u011fi platforma g\u00f6re format ve anlat\u0131m dilinin nas\u0131l de\u011fi\u015fmesi gerekti\u011fini uygulamal\u0131 \u00f6rneklerle anlatt\u0131.<\/p>\n\n\n\n

Etkinlik soru-cevap b\u00f6l\u00fcm\u00fcyle devam etti. Program, konu\u015fmac\u0131lara te\u015fekk\u00fcr belgesi ve plaket takdiminin ard\u0131ndan sona erdi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Haber -Foto\u011fraf =Evindar Er\u00fcz, G\u00f6k\u00e7en \u015eahin<\/p>\n","protected":false},"excerpt":{"rendered":"

Kastamonu \u00dcniversitesi’nde, akademik dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 Dr. \u00d6\u011fr. \u00dcyesi Zuhal Erg\u00fcn\u2019\u00fcn \u00fcstlendi\u011fi Kastamonu \u00dcniversitesi Bas\u0131n \u00d6\u011frenci Toplulu\u011fu, \u00dcN\u0130DES kapsam\u0131nda \u201cYapay Zeka \u00c7a\u011f\u0131nda Medya Eti\u011fi ve Sorumlu Gazetecilik\u201d adl\u0131 panel d\u00fczenledi. <\/p>\n","protected":false},"author":1,"featured_media":22778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/22768"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=22768"}],"version-history":[{"count":8,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/22768\/revisions"}],"predecessor-version":[{"id":22825,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/22768\/revisions\/22825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/22778"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=22768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=22768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=22768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}