{"id":23358,"date":"2026-04-24T12:14:43","date_gmt":"2026-04-24T09:14:43","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=23358"},"modified":"2026-06-26T15:17:50","modified_gmt":"2026-06-26T12:17:50","slug":"iletisim-fakultesinde-yapay-zeka-caginda-reklamciligin-donusumu-konferansi-duzenlendi","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/iletisim-fakultesinde-yapay-zeka-caginda-reklamciligin-donusumu-konferansi-duzenlendi\/","title":{"rendered":"\u0130leti\u015fim Fak\u00fcltesi\u2019nde \u201cYapay Zeka \u00c7a\u011f\u0131nda Reklamc\u0131l\u0131\u011f\u0131n D\u00f6n\u00fc\u015f\u00fcm\u00fc\u201d Konferans\u0131 D\u00fczenlendi"},"content":{"rendered":"\n<p>Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde ger\u00e7ekle\u015ftirilen konferansta, konu\u015fmac\u0131 olarak yer alan Nusret \u0130brahim Yurtsever yapay zek\u00e2 tabanl\u0131 i\u00e7erik \u00fcretim ara\u00e7lar\u0131 olan gemini, firefly, recraft, krea, Leonardo ai, ideogram, chatgpt gibi uygulamalardan bahsetti. Bu ara\u00e7lar\u0131n halkla ili\u015fkiler ve reklamda g\u00f6rsel i\u00e7erik \u00fcretiminin kullan\u0131m alanlar\u0131na de\u011finerek sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecini reklam \u00f6rnekleriyle a\u00e7\u0131klad\u0131. Konferansa, Do\u00e7. Dr. Z\u00fcbeyde S\u00fcll\u00fc, Dr. \u00d6\u011fr. \u00dcyesi \u0130brahim Ethem Erdin\u00e7, Dr. \u00d6\u011fr. \u00dcyesi Veysel Karani \u015e\u00fck\u00fcro\u011flu ve bir\u00e7ok akademisyen kat\u0131ld\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/157689c0-9d22-4710-992a-3a2376267b91-1024x768.jpg\" alt=\"\" class=\"wp-image-23355\" srcset=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/157689c0-9d22-4710-992a-3a2376267b91-1024x768.jpg 1024w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/157689c0-9d22-4710-992a-3a2376267b91-300x225.jpg 300w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/157689c0-9d22-4710-992a-3a2376267b91-768x576.jpg 768w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/157689c0-9d22-4710-992a-3a2376267b91-1536x1152.jpg 1536w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/157689c0-9d22-4710-992a-3a2376267b91.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Etkinlikte, gemini \u00fczerinden &#8220;Brief\u2019i \u00c7\u00f6z\u00fcmlemek: Hedef kitle kim? \u00dcr\u00fcn ne?&#8221; s\u00fcreci ele al\u0131nd\u0131. Yurtsever, etkili bir halkla ili\u015fkiler ve reklam \u00e7al\u0131\u015fmas\u0131 i\u00e7in hedef kitlenin do\u011fru analiz edilmesi gerekti\u011fini vurgulayarak \u201c\u00dcr\u00fcn ne, kime hitap ediyor, hedef kitle kim\u201d gibi temel sorular\u0131n reklam stratejisinin merkezinde yer ald\u0131\u011f\u0131n\u0131 ifade etti. Yapay zeka kullanmak i\u00e7in \u00e7izim yetene\u011finin olmas\u0131na gerek olmad\u0131\u011f\u0131na vurgu yapt\u0131. <\/p>\n\n\n\n<p>Program\u0131n devam\u0131nda, bahsedilen yapay zeka uygulamalar\u0131 \u00fczerinden fikir \u00fcretme s\u00fcreci \u00fczerinde duruldu. Yapay zek\u00e2n\u0131n yarat\u0131c\u0131 fikir geli\u015ftirme a\u015famas\u0131nda nas\u0131l kullan\u0131labilece\u011fi ad\u0131m ad\u0131m uygulamal\u0131 olarak g\u00f6sterildi. Yapay zeka kullan\u0131l\u0131rken dikkat edilmesi gereken yerler \u00fczerine vurgu yap\u0131ld\u0131.&nbsp; Etkinlik sonunda Yurtsever, Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k Toplulu\u011fu\u2019na ve dan\u0131\u015fman hocas\u0131 Do\u00e7. Dr. Z\u00fcbeyde S\u00fcll\u00fc\u2019ye te\u015fekk\u00fcr etti. Yurtsever, etkinlik sonunda \u00f6\u011frencilerin \u00fcrettikleri i\u00e7eriklerle bir sergi yapabileceklerini ifade etti. Konferans, Dr. \u00d6\u011fr. \u00dcyesi \u0130brahim Ethem Erdin\u00e7, Dr. \u00d6\u011fr. \u00dcyesi Veysel Karani \u015e\u00fck\u00fcro\u011flu\u2019nun Nusret \u0130brahim Yurtsever\u2019e hediye takdim edilmesiyle sona erdi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/26f8abc4-6e4b-4f5b-86c9-12bec0241beb-1024x768.jpg\" alt=\"\" class=\"wp-image-23356\" srcset=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/26f8abc4-6e4b-4f5b-86c9-12bec0241beb-1024x768.jpg 1024w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/26f8abc4-6e4b-4f5b-86c9-12bec0241beb-300x225.jpg 300w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/26f8abc4-6e4b-4f5b-86c9-12bec0241beb-768x576.jpg 768w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/26f8abc4-6e4b-4f5b-86c9-12bec0241beb-1536x1152.jpg 1536w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2026\/04\/26f8abc4-6e4b-4f5b-86c9-12bec0241beb.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Haberi Yazan: Zehra Filiz<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda \u201cYapay Zeka \u00c7a\u011f\u0131nda Reklamc\u0131l\u0131\u011f\u0131n D\u00f6n\u00fc\u015f\u00fcm\u00fc\u201d ba\u015fl\u0131kl\u0131 etkinlik Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k Toplulu\u011fu taraf\u0131ndan ger\u00e7ekle\u015ftirildi. <\/p>\n","protected":false},"author":1,"featured_media":23357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/23358"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=23358"}],"version-history":[{"count":2,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/23358\/revisions"}],"predecessor-version":[{"id":24253,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/23358\/revisions\/24253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/23357"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=23358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=23358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=23358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}