{"id":23449,"date":"2026-04-28T11:11:50","date_gmt":"2026-04-28T08:11:50","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=23449"},"modified":"2026-05-11T14:38:16","modified_gmt":"2026-05-11T11:38:16","slug":"iletisim-fakulltesinde-yapay-zeka-ile-icerik-uretim-atolyesi","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/iletisim-fakulltesinde-yapay-zeka-ile-icerik-uretim-atolyesi\/","title":{"rendered":"\u0130leti\u015fim Fak\u00fclltesi’nde Yapay Zeka \u0130le \u0130\u00e7erik \u00dcretim At\u00f6lyesi"},"content":{"rendered":"\n

\u200b Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi’nde Ar\u015f. G\u00f6r. Dr. Meryem Salar taraf\u0131ndan y\u00fcr\u00fct\u00fclen Reklamc\u0131l\u0131k Uygulamalar\u0131 dersinde kreatif direkt\u00f6r- yapay zeka reklam i\u00e7erik \u00fcreticisi Tolga Oran’\u0131n kat\u0131l\u0131m\u0131yla \u0130leti\u015fim Fak\u00fclltesi’nde Yapay Zeka \u0130le \u0130\u00e7erik \u00dcretim At\u00f6lyesi ger\u00e7ekle\u015ftirildi. Tolga Oran, yapay zeka ara\u00e7lar\u0131n\u0131n g\u00fcncel kullan\u0131m y\u00f6ntemlerini ve bu teknolojinin giri\u015fimcilik d\u00fcnyas\u0131ndaki stratejik \u00f6nemini ele ald\u0131. Oran, yapay zekan\u0131n sadece yard\u0131mc\u0131 bir ara\u00e7 olmad\u0131\u011f\u0131n\u0131, do\u011fru “prompt” (komut) m\u00fchendisli\u011fi ile dijital verilerin profesyonel \u00e7\u0131kt\u0131lara d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilece\u011fini vurgulad\u0131.<\/p>\n\n\n\n

\u200bYapay zeka ile ba\u015far\u0131l\u0131 bir \u00e7\u0131kt\u0131 alman\u0131n temel yolunun teknolojiden ziyade “do\u011fru hitap ve detayl\u0131 veri giri\u015fi” oldu\u011funu ifade eden Tolga Oran, kullan\u0131c\u0131lar\u0131n bu konudaki yakla\u015f\u0131m hatalar\u0131na dikkat \u00e7ekti.<\/p>\n\n\n\n

\u200bSekt\u00f6rdeki teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131z\u0131na de\u011finen Oran; ChatGPT, Midjourney ve Luma gibi yaz\u0131l\u0131mlar\u0131n entegre kullan\u0131m\u0131n\u0131n reklamdan mimariye kadar her alanda yeni bir d\u00f6nem ba\u015flatt\u0131\u011f\u0131n\u0131 belirtti. Yapay zekan\u0131n sundu\u011fu imkanlar\u0131n profesyonel bir vizyonla birle\u015ftirilmesi gerekti\u011fini komutlar\u0131n kalitesinin nihai \u00fcr\u00fcn\u00fcn ba\u015far\u0131s\u0131n\u0131 do\u011frudan belirledi\u011fini dile getirdi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u200bYapay Zeka Destekli Tan\u0131t\u0131m Projesine Birincilik \u00d6d\u00fcl\u00fc<\/h3>\n\n\n\n

\u200b Haber ve tan\u0131t\u0131m d\u00fcnyas\u0131nda yapay zekan\u0131n g\u00fcc\u00fcn\u00fc somut bir \u00f6rnekle a\u00e7\u0131klayan Tolga Oran, safran yeti\u015ftiricili\u011fi yapan bir giri\u015fimci i\u00e7in haz\u0131rlanan projenin detaylar\u0131n\u0131 payla\u015ft\u0131. Tamamen yapay zeka ara\u00e7lar\u0131 kullan\u0131larak kurgulanan bir tan\u0131t\u0131m filminin, geleneksel y\u00f6ntemlerle haz\u0131rlanan bir\u00e7ok projeyi geride b\u0131rakt\u0131\u011f\u0131n\u0131 aktaran Oran, tamamen yapay zeka ara\u00e7lar\u0131n\u0131 kullanarak bu filmi kurgulad\u0131\u011f\u0131n\u0131, Ticaret Odas\u0131’n\u0131n d\u00fczenledi\u011fi yar\u0131\u015fmada birinci olduklar\u0131n\u0131 ve bu ba\u015far\u0131n\u0131n do\u011fru ara\u00e7lar\u0131 do\u011fru komutlarla birle\u015ftirmenin sonucu oldu\u011funu ifade etti.<\/p>\n\n\n\n

\u200bElde edilen bu birincilik sayesinde projenin, Teknokent b\u00fcnyesinde hibe deste\u011fi ve ofis kullan\u0131m hakk\u0131 gibi \u00f6nemli kazan\u0131mlar elde etti\u011fini belirtti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u200b”Yapay Zeka \u0130\u015fsizlik De\u011fil, D\u00f6n\u00fc\u015f\u00fcm Yaratacak”<\/h3>\n\n\n\n

\u200bYapay zekan\u0131n gelecekteki istihdam olanaklar\u0131 \u00fczerindeki etkilerini de de\u011ferlendiren Tolga Oran, bu teknolojinin bir tehdit olarak g\u00f6r\u00fclmemesi gerekti\u011fini savundu.<\/strong> Teknolojik adaptasyonun \u00f6nemine vurgu yapan Oran, \u015fu uyar\u0131da bulundu: “<\/strong>Yapay zeka i\u015fsizlik yaratmayacak; ancak yapay zekay\u0131 profesyonelce kullananlar, bu teknolojiden uzak kalanlar\u0131n yerini \u00e7ok h\u0131zl\u0131 bir \u015fekilde alacak.”<\/p>\n\n\n\n

At\u00f6lyenin teknik uygulama a\u015famas\u0131nda Oran, ders kapsam\u0131nda \u00f6\u011frencilere yapay\u00a0zeka\u00a0ile reklamlar\u0131n nas\u0131l haz\u0131rlanaca\u011f\u0131n\u0131 uygulamal\u0131 olarak g\u00f6sterdi. Profesyonel bir sonu\u00e7 elde etmek i\u00e7in tek bir uygulama yerine\u00a0ChatGPT,\u00a0Midjourney\u00a0ve\u00a0Luma\u00a0gibi yaz\u0131l\u0131mlar\u0131n bir arada kullan\u0131lmas\u0131n\u0131n reklamdan mimariye kadar her alanda yeni bir d\u00f6nem ba\u015flatt\u0131\u011f\u0131n\u0131 aktard\u0131. Kendi imzas\u0131n\u0131 ta\u015f\u0131yan farkl\u0131 reklam uygulamalar\u0131n\u0131n haz\u0131rl\u0131k s\u00fcre\u00e7lerini ad\u0131m ad\u0131m payla\u015fan Oran, \u00f6\u011frencilerle birlikte “prompt” yazarak video olu\u015fturma \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctt\u00fc. Bu kapsamda, \u0130leti\u015fim Fak\u00fcltesi binas\u0131 \u00fczerine bir ejderha fig\u00fcr\u00fcn\u00fcn yerle\u015ftirilip fak\u00fcltenin g\u00f6sterildi\u011fi yarat\u0131c\u0131 bir video \u00e7al\u0131\u015fmas\u0131 yapt\u0131. Ayr\u0131ca Oran, statik bir g\u00f6rselin video ara\u00e7lar\u0131 kullan\u0131larak\u00a0r\u00fczgar, toz bulutu veya karakter hareketleri eklenip profesyonel videolara d\u00f6n\u00fc\u015ft\u00fcr\u00fclme s\u00fcrecini g\u00f6sterdi. Dijital tasar\u0131mlara sinematik bir derinlik katmak i\u00e7in sanatsal tekniklerin ve ultra ger\u00e7ek\u00e7ilik komutlar\u0131n\u0131n kullan\u0131m\u0131n\u0131 anlatt\u0131. Mevcut bir\u00a0mekan\u0131n\u00a0veya karakterin referans g\u00f6rsellerle sisteme tan\u0131t\u0131larak \u00e7ekimler aras\u0131nda g\u00f6rsel tutarl\u0131l\u0131\u011f\u0131n nas\u0131l sa\u011flanaca\u011f\u0131n\u0131 teknik olarak sundu.\u00a0\u00a0<\/p>\n\n\n\n

\u200bOran, \u00f6zellikle tasar\u0131m ve g\u00f6rselle\u015ftirme s\u00fcre\u00e7lerini h\u0131zland\u0131ran yard\u0131mc\u0131 ara\u00e7lar\u0131n i\u015f ak\u0131\u015flar\u0131na dahil edilmesi gerekti\u011fini s\u00f6yledi.<\/strong> Panel, yapay zeka \u00fczerinden ger\u00e7ekle\u015ftirilen uygulamal\u0131 senaryo yaz\u0131m\u0131 ve reklam taslaklar\u0131n\u0131n olu\u015fturuldu\u011fu teknik bir at\u00f6lye \u00e7al\u0131\u015fmas\u0131yla sona erdi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Haber – Foto\u011fraf: \u00d6zge Sakall\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi’nde Ar\u015f. G\u00f6r. Dr. Meryem Salar taraf\u0131ndan y\u00fcr\u00fct\u00fclen Reklamc\u0131l\u0131k Uygulamalar\u0131 dersi kapsam\u0131nda d\u00fczenlenen Yapay Zeka ile \u0130\u00e7erik \u00dcretim At\u00f6lyesi\u2019nde, yapay zeka ara\u00e7lar\u0131n\u0131n profesyonel i\u015f ak\u0131\u015flar\u0131 aras\u0131nda ba\u011flant\u0131 kurma ve do\u011fru komut stratejileriyle haz\u0131rlanan projelerin sekt\u00f6rel bazda sa\u011flad\u0131\u011f\u0131 somut kazan\u0131mlar ele al\u0131nd\u0131.<\/p>\n","protected":false},"author":1,"featured_media":23448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/23449"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=23449"}],"version-history":[{"count":4,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/23449\/revisions"}],"predecessor-version":[{"id":23906,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/23449\/revisions\/23906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/23448"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=23449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=23449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=23449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}