{"id":24384,"date":"2026-10-05T11:27:36","date_gmt":"2026-10-05T08:27:36","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=24384"},"modified":"2026-10-05T11:27:37","modified_gmt":"2026-10-05T08:27:37","slug":"bir-meslek-olarak-halkla-iliskiler-etkinligi-duzenlendi","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/bir-meslek-olarak-halkla-iliskiler-etkinligi-duzenlendi\/","title":{"rendered":"Bir Meslek Olarak Halkla \u0130li\u015fkiler Etkinli\u011fi D\u00fczenlendi<\/strong>"},"content":{"rendered":"\n

\u00dcniversite \u00d6\u011frenci Topluluklar\u0131 \u0130\u015f Birli\u011fi ve Destek Program\u0131 (\u00dcN\u0130DES) kapsam\u0131nda d\u00fczenlenen \u201cBir Meslek Olarak Halkla \u0130li\u015fkiler\u201d program\u0131nda halkla ili\u015fkiler mesle\u011finin temel unsurlar\u0131, mesleki etik, sosyal medya, influencer ileti\u015fimi ve kriz y\u00f6netimi konular\u0131 ele al\u0131nd\u0131.<\/p>\n\n\n\n

Kastamonu \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k Toplulu\u011fu taraf\u0131ndan d\u00fczenlenen etkinli\u011fin proje y\u00fcr\u00fct\u00fcc\u00fcl\u00fc\u011f\u00fcn\u00fc Hilal Aldar\u0131, akademik dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 ise Do\u00e7. Dr. Z\u00fcbeyde S\u00fcll\u00fc \u00fcstlendi.<\/p>\n\n\n\n

Programa Do\u00e7. Dr. Belis G\u00fclay ve Do\u00e7. Dr. Emel Tozlu \u00d6ztay konu\u015fmac\u0131 olarak kat\u0131ld\u0131. \u00d6\u011frencilerle bir araya gelen akademisyenler, halkla ili\u015fkiler alan\u0131ndaki deneyimlerini ve mesle\u011fin d\u00f6n\u00fc\u015f\u00fcm\u00fcne ili\u015fkin de\u011ferlendirmelerini payla\u015ft\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cHalkla ili\u015fkilerin temelinde ili\u015fki, g\u00fcven, itibar ve diyalog var\u201d<\/strong><\/p>\n\n\n\n

Do\u00e7. Dr. Emel Tozlu \u00d6ztay, konu\u015fmas\u0131nda halkla ili\u015fkilerin d\u00f6n\u00fc\u015fen yap\u0131s\u0131na ra\u011fmen mesle\u011fin temel unsurlar\u0131n\u0131n de\u011fi\u015fmedi\u011fini belirtti. \u00d6ztay, \u201cili\u015fki, g\u00fcven, itibar ve diyalog\u201d kavramlar\u0131n\u0131n halkla ili\u015fkilerin temelinde yer ald\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n

Halkla ili\u015fkiler mesle\u011finin insan ve ileti\u015fim y\u00f6netiminden ayr\u0131 d\u00fc\u015f\u00fcn\u00fclemeyece\u011fini ifade eden \u00d6ztay, iyi bir halkla ili\u015fkiler uzman\u0131 veya reklamc\u0131n\u0131n farkl\u0131 d\u00f6nemlerde ya\u015fayan insanlar\u0131 ve bu d\u00f6nemlerin d\u00fc\u015f\u00fcnce yap\u0131lar\u0131n\u0131 anlayabilmesi gerekti\u011fini s\u00f6yledi. Bu kapsamda arkeoloji ve sanat tarihinin takip edilmesinin empati kurma a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funu aktard\u0131.<\/p>\n\n\n\n

Mesleki etik konusuna da de\u011finen \u00d6ztay, etik davranman\u0131n halkla ili\u015fkiler uzmanlar\u0131n\u0131n vazge\u00e7memesi gereken temel \u00f6zelliklerden biri oldu\u011funu dile getirdi. Gen\u00e7 ileti\u015fimcilere mesleklerine sahip \u00e7\u0131kmalar\u0131 ve halkla ili\u015fkiler alan\u0131n\u0131 do\u011fru \u015fekilde tan\u0131tmalar\u0131 gerekti\u011fi mesaj\u0131n\u0131 verdi.<\/p>\n\n\n\n

\u201cKriz y\u00f6netiminde \u00e7eviklik \u00f6nemli\u201d<\/strong><\/p>\n\n\n\n

Do\u00e7. Dr. Belis G\u00fclay ise konu\u015fmas\u0131nda sosyal medyan\u0131n ve influencer ileti\u015fiminin geli\u015fimine de\u011findi. Instagram\u2019\u0131n zaman i\u00e7erisinde \u00fcr\u00fcn, mek\u00e2n ve ya\u015fam tarz\u0131 payla\u015f\u0131mlar\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131, reklam ve tan\u0131t\u0131m faaliyetlerinin y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc \u00f6nemli bir ileti\u015fim mecras\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirtti.<\/p>\n\n\n\n

Kriz y\u00f6netiminin halkla ili\u015fkiler a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulayan G\u00fclay, olas\u0131 krizlere kar\u015f\u0131 \u00f6nceden haz\u0131rl\u0131k yap\u0131lmas\u0131 ve sorunlar kar\u015f\u0131s\u0131nda \u00e7evik hareket edilmesi gerekti\u011fini ifade etti.<\/p>\n\n\n\n

G\u00fclay, halkla ili\u015fkiler alan\u0131nda y\u0131llar i\u00e7erisinde de\u011fi\u015fmeyen temel de\u011ferlerin do\u011fruluk, \u015feffafl\u0131k, dinleme, tutarl\u0131l\u0131k ve sorumluluk oldu\u011funu s\u00f6yledi. \u0130leti\u015fimin oldu\u011fu her alanda farkl\u0131 d\u00fc\u015f\u00fcncelerin ve anla\u015fmazl\u0131klar\u0131n ortaya \u00e7\u0131kabilece\u011fini belirten G\u00fclay, \u00f6nemli olan\u0131n bu farkl\u0131l\u0131klar\u0131 krize d\u00f6n\u00fc\u015fmeden y\u00f6netmek oldu\u011funu dile getirdi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Etkinlik, konu\u015fmalar\u0131n ard\u0131ndan konuklara plaket takdim edilmesiyle sona erdi.<\/p>\n\n\n\n

Haber-Foto\u011fraf: Ercan Yi\u011fit Demirci<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde \u201cBir Meslek Olarak Halkla \u0130li\u015fkiler\u201d etkinli\u011fi d\u00fczenlendi.<\/p>\n","protected":false},"author":1,"featured_media":24388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/24384"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=24384"}],"version-history":[{"count":2,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/24384\/revisions"}],"predecessor-version":[{"id":24389,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/24384\/revisions\/24389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/24388"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=24384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=24384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=24384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}