{"id":24617,"date":"2026-11-03T11:31:37","date_gmt":"2026-11-03T08:31:37","guid":{"rendered":"https:\/\/gazete.kastamonu.edu.tr\/?p=24617"},"modified":"2026-11-03T11:31:38","modified_gmt":"2026-11-03T08:31:38","slug":"iletisim-fakultesinde-bolgesel-kalkinmada-iletisimin-gucu-konferansi-duzenlendi","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/iletisim-fakultesinde-bolgesel-kalkinmada-iletisimin-gucu-konferansi-duzenlendi\/","title":{"rendered":"\u0130leti\u015fim Fak\u00fcltesinde \u201cB\u00f6lgesel Kalk\u0131nmada \u0130leti\u015fimin G\u00fcc\u00fc\u201d Konferans\u0131 D\u00fczenlendi"},"content":{"rendered":"\n

Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Liderlik, Y\u00f6netim ve Kalite Alt Komisyonu \u00f6nc\u00fcl\u00fc\u011f\u00fcnde \u201cB\u00f6lgesel Kalk\u0131nmada \u0130leti\u015fimin G\u00fcc\u00fc: Markala\u015fma, Tan\u0131t\u0131m ve Yat\u0131r\u0131m\u201d ba\u015fl\u0131kl\u0131 konferans d\u00fczenlendi. \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu’nda ger\u00e7ekle\u015ftirilen programa Kuzey Anadolu Kalk\u0131nma Ajans\u0131 (KUZKA) Kastamonu Yat\u0131r\u0131m Destek Ofisi Koordinat\u00f6r\u00fc Dr. Nedim Emre G\u00fcrgen konu\u015fmac\u0131 olarak kat\u0131ld\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Program\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren Dekan Yard\u0131mc\u0131s\u0131, Dr. \u00d6\u011fr. \u00dcyesi \u0130brahim Ethem Erdin\u00e7, b\u00f6lgesel kalk\u0131nmada \u00fcniversitelerin ve kamu kurumlar\u0131n\u0131n i\u015f birli\u011finin \u00f6nemine de\u011findi. Erdin\u00e7, gelece\u011fin ileti\u015fim profesyonellerinin \u00fclkenin kalk\u0131nma s\u00fcrecinde \u00f6nemli sorumluluklar \u00fcstlenece\u011fini belirterek \u00fcniversitenin ormanc\u0131l\u0131k ve tabiat turizmi alan\u0131ndaki ihtisasla\u015fma \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda farkl\u0131 kurumlarla payda\u015fl\u0131k kurmaya gayret etti\u011fini ifade etti. Erdin\u00e7, konferans arac\u0131l\u0131\u011f\u0131yla Kuzey Anadolu Kalk\u0131nma Ajans\u0131n\u0131n faaliyetlerini \u00f6\u011frencilere tan\u0131tmay\u0131 ve \u00fcniversite ile ajans aras\u0131ndaki olas\u0131 i\u015f birli\u011fi alanlar\u0131n\u0131 de\u011ferlendirmeyi ama\u00e7lad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

Konferansta konu\u015fan Dr. Nedim Emre G\u00fcrgen, kalk\u0131nma ajanslar\u0131n\u0131n kurulu\u015f s\u00fcrecini ve T\u00fcrkiye\u2019deki faaliyet alanlar\u0131n\u0131 anlatt\u0131. G\u00fcrgen, 1950\u2019li y\u0131llardan itibaren Devlet Planlama Te\u015fkilat\u0131 arac\u0131l\u0131\u011f\u0131yla merkezden haz\u0131rlanan kalk\u0131nma planlar\u0131n\u0131n, 2000\u2019li y\u0131llarda kurulan kalk\u0131nma ajanslar\u0131yla birlikte yerel dinamikleri de kapsayan bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc aktard\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u00fcrkiye genelinde 81 ilde te\u015fkilatlanm\u0131\u015f 26 kalk\u0131nma ajans\u0131n\u0131n bulundu\u011funu belirten G\u00fcrgen, Kuzey Anadolu Kalk\u0131nma Ajans\u0131n\u0131n Kastamonu, \u00c7ank\u0131r\u0131 ve Sinop illerini kapsayan b\u00f6lgesel geli\u015fmi\u015flik farklar\u0131n\u0131 azaltmaya y\u00f6nelik \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc ifade etti.<\/p>\n\n\n\n

G\u00fcrgen, kalk\u0131nma \u00e7al\u0131\u015fmalar\u0131nda teknik analizlerin yan\u0131 s\u0131ra insanlar\u0131n bir \u015fehri nas\u0131l alg\u0131lad\u0131\u011f\u0131n\u0131n, hangi bilgilere g\u00fcvendi\u011finin ve kararlar\u0131n\u0131 hangi etkenlere g\u00f6re verdi\u011finin de dikkate al\u0131nmas\u0131 gerekti\u011fini vurgulad\u0131. Bir \u015fehrin sahip oldu\u011fu de\u011ferlerle insanlar\u0131n o \u015fehir hakk\u0131nda bildiklerinin her zaman \u00f6rt\u00fc\u015fmedi\u011fini belirten G\u00fcrgen, ileti\u015fim stratejilerinin hedef kitlenin ihtiya\u00e7lar\u0131na g\u00f6re olu\u015fturulmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n\n\n\n

\u015eehir markala\u015fmas\u0131 ve tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131na ili\u015fkin \u00f6rnekler payla\u015fan G\u00fcrgen, ziyaret\u00e7i, t\u00fcketici ve yat\u0131r\u0131mc\u0131lar\u0131n farkl\u0131 beklentilere sahip oldu\u011funu dile getirdi. Bir \u00f6\u011frencinin bar\u0131nma ve sosyal ya\u015fam olanaklar\u0131na, bir turistin gezilecek yerlere, yat\u0131r\u0131mc\u0131n\u0131n ise \u00fcretim ko\u015fullar\u0131 ve altyap\u0131ya \u00f6ncelik verdi\u011fini belirten G\u00fcrgen, tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131nda hedef kitlenin do\u011fru belirlenmesinin \u00f6nemine dikkat \u00e7ekti.<\/p>\n\n\n\n

Kastamonu\u2019nun tarihi dokusu, do\u011fal g\u00fczellikleri, kanyonlar\u0131 ve Daday\u2019daki at \u00e7iftliklerinin \u00f6nemli bir turizm potansiyeli ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade eden G\u00fcrgen, bu de\u011ferlerin do\u011fru tan\u0131t\u0131m stratejileriyle farkl\u0131 ziyaret\u00e7i gruplar\u0131na ula\u015ft\u0131r\u0131labilece\u011fini aktard\u0131. \u00d6zellikle do\u011fa turizmi ve alternatif tatil se\u00e7eneklerine ilgi duyan ziyaret\u00e7ilere y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n \u00f6nemini vurgulad\u0131.<\/p>\n\n\n\n

Tan\u0131t\u0131m filmi haz\u0131rlama s\u00fcrecinde \u00f6ncelikle \u00e7ekim yap\u0131lacak yerlerin de\u011fil, filmin hangi hedef kitleye hitap edece\u011finin belirlenmesi gerekti\u011fini s\u00f6yleyen G\u00fcrgen, iyi bir \u00f6n ara\u015ft\u0131rman\u0131n ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131 daha verimli hale getirece\u011fini belirtti. Horma Kanyonu \u00f6rne\u011fi \u00fczerinden de\u011ferlendirmelerde bulunan G\u00fcrgen, tan\u0131t\u0131m i\u00e7eriklerinde yaln\u0131zca g\u00f6rsel payla\u015fman\u0131n yeterli olmad\u0131\u011f\u0131n\u0131; ula\u015f\u0131m, y\u00fcr\u00fcy\u00fc\u015f ko\u015fullar\u0131, rehber ihtiyac\u0131 ve ziyaret\u00e7ilere y\u00f6nelik pratik bilgilerin de sunulmas\u0131 gerekti\u011fini ifade etti.<\/p>\n\n\n\n

<\/p>\n\n\n\n

G\u00fcrgen, turizm ileti\u015fimini ziyaret \u00f6ncesi, ziyaret s\u0131ras\u0131 ve ziyaret sonras\u0131 olmak \u00fczere \u00fc\u00e7 a\u015famada de\u011ferlendirdi. Ziyaret \u00f6ncesinde planlama ve bilgilendirmenin, ziyaret s\u0131ras\u0131nda y\u00f6nlendirme ve g\u00fcvenli\u011fin, ziyaret sonras\u0131nda ise beklenti ve memnuniyet d\u00fczeyinin \u00f6l\u00e7\u00fclmesinin \u00f6nemini anlatt\u0131.<\/p>\n\n\n\n

Bir \u015fehrin imaj\u0131n\u0131n yaln\u0131zca kurumlar\u0131n tan\u0131t\u0131m kampanyalar\u0131yla olu\u015fmad\u0131\u011f\u0131n\u0131 belirten G\u00fcrgen, \u00f6\u011frencilerin, esnaf\u0131n ve yerel halk\u0131n ziyaret\u00e7ilerle kurdu\u011fu ileti\u015fimin de \u015fehir alg\u0131s\u0131n\u0131 do\u011frudan etkiledi\u011fini dile getirdi.<\/p>\n\n\n\n

Yerel \u00fcr\u00fcnlerin markala\u015fmas\u0131 konusunda da \u00f6rnekler veren G\u00fcrgen, \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131nda \u00fcreticinin beklentilerinden ziyade t\u00fcketicinin sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131n dikkate al\u0131nmas\u0131 gerekti\u011fini s\u00f6yledi. G\u00fcrgen, be\u011feni ve izlenme say\u0131lar\u0131n\u0131n tek ba\u015f\u0131na ba\u015far\u0131 \u00f6l\u00e7\u00fct\u00fc olmad\u0131\u011f\u0131n\u0131; sat\u0131\u015f sayfas\u0131na y\u00f6nlendirme oran\u0131, sipari\u015flerin kar\u015f\u0131lanma kapasitesi ve sat\u0131\u015f verileri gibi somut g\u00f6stergelerin de de\u011ferlendirilmesi gerekti\u011fini aktard\u0131.<\/p>\n\n\n\n

\u0130stiklal Yolu\u2019nun tan\u0131t\u0131m\u0131na da de\u011finen G\u00fcrgen, \u0130nebolu\u2019dan ba\u015flayarak Ilgaz ve \u00c7ank\u0131r\u0131 \u00fczerinden Do\u011fu Tepe\u2019ye uzanan tarihi rotan\u0131n yaln\u0131zca bir y\u00fcr\u00fcy\u00fc\u015f g\u00fczerg\u00e2h\u0131 olarak de\u011fil, k\u00fclt\u00fcr ve spor etkinlikleriyle desteklenen kapsaml\u0131 bir organizasyon olarak de\u011ferlendirilebilece\u011fini belirtti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Konu\u015fmas\u0131n\u0131n yat\u0131r\u0131m ileti\u015fimi b\u00f6l\u00fcm\u00fcnde G\u00fcrgen, yat\u0131r\u0131mc\u0131lar\u0131n karar s\u00fcre\u00e7lerinde altyap\u0131, i\u015f g\u00fcc\u00fc, \u00fcretim ko\u015fullar\u0131 ve ruhsat s\u00fcre\u00e7leri gibi somut verilere \u00f6nem verdi\u011fini ifade etti. Yat\u0131r\u0131mc\u0131larla kurulan ileti\u015fimde ger\u00e7ek\u00e7i bilgilendirme yap\u0131lmas\u0131n\u0131n ve teknik verilerin anla\u015f\u0131l\u0131r bir dille aktar\u0131lmas\u0131n\u0131n g\u00fcven a\u00e7\u0131s\u0131ndan belirleyici oldu\u011funu vurgulad\u0131.<\/p>\n\n\n\n

Kalk\u0131nma ajanslar\u0131n\u0131n kamu, \u00fcniversite, \u00f6zel sekt\u00f6r ve sivil toplumu ortak hedefler do\u011frultusunda bulu\u015fturdu\u011funu belirten G\u00fcrgen, b\u00f6lgesel kalk\u0131nman\u0131n kurumlar aras\u0131ndaki i\u015f birli\u011fi ve do\u011fru ileti\u015fim stratejileriyle g\u00fc\u00e7lenebilece\u011fini s\u00f6yledi.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Konferans\u0131n soru-cevap b\u00f6l\u00fcm\u00fcnde \u00f6\u011frenciler ve akademisyenler, Kuzey Anadolu Kalk\u0131nma Ajans\u0131n\u0131n staj olanaklar\u0131, devam eden projeleri, destek programlar\u0131 ve b\u00f6lgesel markala\u015fma \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda sorular y\u00f6neltti.<\/p>\n\n\n\n

Staj olanaklar\u0131na ili\u015fkin soruyu yan\u0131tlayan G\u00fcrgen, d\u00f6nem ba\u015f\u0131nda ajansla ileti\u015fime ge\u00e7ilmesi durumunda zorunlu ve g\u00f6n\u00fcll\u00fc staj yapmak isteyen \u00f6\u011frencilere yard\u0131mc\u0131 olabildiklerini belirtti. Devam eden projeler hakk\u0131nda da bilgi veren G\u00fcrgen, Sinop\u2019ta 10 milyon avroluk bal\u0131k\u00e7\u0131l\u0131k ve \u015foklama tesisi projesinin tamamland\u0131\u011f\u0131n\u0131, Sosyal Geli\u015fmeyi Destekleme Program\u0131 (SOGEP) kapsam\u0131nda sosyal i\u015fletmelere y\u00f6nelik desteklerin ve \u00f6n\u00fcm\u00fczdeki aylarda a\u00e7\u0131klanacak yeni proje \u00e7a\u011fr\u0131lar\u0131n\u0131n bulundu\u011funu aktard\u0131.<\/p>\n\n\n\n

Kastamonu\u2019nun markala\u015fma \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda konu\u015fan G\u00fcrgen; do\u011fa turizmi, UNESCO miras\u0131 Kasaba K\u00f6y\u00fc Mahmut Bey Camii, Cittaslow unvan\u0131na sahip Daday ve Jeopark projesi gibi farkl\u0131 alanlarda \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fcklerini ifade etti. \u201cKastamonu Tam Sana G\u00f6re\u201d \u00e7at\u0131 kavram\u0131yla farkl\u0131 hedef kitlelere y\u00f6nelik tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftirdiklerini de s\u00f6zlerine ekledi.<\/p>\n\n\n\n

T\u00dcB\u0130TAK destekli Ecevit Han\u0131 ve \u0130stiklal Yolu projesi hakk\u0131nda y\u00f6neltilen soruyu da yan\u0131tlayan G\u00fcrgen, \u0130stiklal Yolu\u2019nun b\u00fct\u00fcnc\u00fcl bir rota olarak ele al\u0131nmas\u0131n\u0131n ajans\u0131n da \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 konular aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 belirterek proje detaylar\u0131n\u0131 g\u00f6r\u00fc\u015fmek \u00fczere \u00f6\u011frencilere kap\u0131lar\u0131n\u0131n a\u00e7\u0131k oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n

Konferans, kat\u0131l\u0131mc\u0131lar\u0131n sorular\u0131n\u0131n yan\u0131tlanmas\u0131n\u0131n ard\u0131ndan sona erdi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Haber – Foto\u011fraf: Baki Konyal\u0131<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi’nde d\u00fczenlenen \u201cB\u00f6lgesel Kalk\u0131nmada \u0130leti\u015fimin G\u00fcc\u00fc: Markala\u015fma, Tan\u0131t\u0131m ve Yat\u0131r\u0131m\u201d konferans\u0131nda b\u00f6lgesel kalk\u0131nma s\u00fcrecinde ileti\u015fimin rol\u00fc, \u015fehirlerin markala\u015fmas\u0131 ve yerel de\u011ferlerin tan\u0131t\u0131m\u0131nda izlenmesi gereken stratejiler ele al\u0131nd\u0131.<\/p>\n","protected":false},"author":1,"featured_media":24624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[304],"tags":[],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/24617"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=24617"}],"version-history":[{"count":3,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/24617\/revisions"}],"predecessor-version":[{"id":24625,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/24617\/revisions\/24625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/24624"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=24617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=24617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=24617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}