{"id":3189,"date":"2021-11-27T10:45:00","date_gmt":"2021-11-27T07:45:00","guid":{"rendered":"http:\/\/gazete.kastamonu.edu.tr\/?p=3189"},"modified":"2021-11-30T10:47:26","modified_gmt":"2021-11-30T07:47:26","slug":"iletisim-fakultesi-ogrencilerine-marka-konferansi","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/iletisim-fakultesi-ogrencilerine-marka-konferansi\/","title":{"rendered":"\u0130LET\u0130\u015e\u0130M FAK\u00dcLTES\u0130 \u00d6\u011eRENC\u0130LER\u0130NE MARKA KONFERANSI"},"content":{"rendered":"\n<p>Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencilerine y\u00f6nelik \u0130leti\u015fim Fak\u00fcltesi konferans salonunda, 25-26 Kas\u0131m tarihleri aras\u0131nda \u201cMarkan\u0131n \u0130ki Y\u00fcz\u00fc\u201d adl\u0131 konferans d\u00fczenlendi. Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k Toplulu\u011funun d\u00fczenledi\u011fi konferansa, \u0130leti\u015fim Fak\u00fcltesi Dekan\u0131 Prof. Dr. Muharrem \u00c7etin, Marka Konseyi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Necdet Kara, Marka Dan\u0131\u015fman\u0131 Kemal \u00c7if\u00e7i, akademisyenler ve \u00f6\u011frenciler kat\u0131ld\u0131. Konu\u015fmac\u0131 olarak konferansta bulunan Necdet  Kara, &#8216;D\u00fcnyan\u0131n En \u00d6nemli \u0130\u015fi&#8217; adl\u0131 sunumu yaparken Kemal \u00c7if\u00e7i de &#8216;Platon\u2019un Ma\u011faras\u0131 ve Markan\u0131n \u0130deolojisi&#8217; isimli sunumu ger\u00e7ekle\u015ftirdi. <\/p>\n\n\n\n<h3><\/h3>\n\n\n\n<p>Necdet Kara, T\u00fcrkiye\u2019de reklamc\u0131l\u0131k ve ileti\u015fimin \u00f6ncelik s\u0131ras\u0131nda di\u011fer i\u015flerden sonra geldi\u011fine dikkati \u00e7ekerek; \u201cT\u00fcrkiye\u2019de meslek se\u00e7iminde di\u011fer meslek gruplar\u0131 \u00fcst s\u0131ralarda iken, insanlar\u0131n bizim mesle\u011fimize bak\u0131\u015flar\u0131 alt s\u0131ralarda. Ben ise ba\u015flang\u0131\u00e7tan beri d\u00fcnyan\u0131n en \u00f6nemli i\u015fi olarak g\u00f6rd\u00fc\u011f\u00fcmden dolay\u0131 hep \u00f6yle davrand\u0131m \u201d dedi. Marka kimli\u011fi olu\u015fturman\u0131n reklamc\u0131l\u0131k ve ticaret a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funa vurgu yapan Kara, &#8220;marka olman\u0131n en \u00f6nemli \u00f6zelliklerinden biri de pazarda kendi fiyat\u0131n\u0131 kendi belirledi\u011finden, yenilikleri kendi \u00e7\u0131kar\u0131na g\u00f6re koyabilmektedir&#8221; diyerek markada isim olu\u015fturman\u0131n de\u011ferinden ve \u00f6zelliklerinden bahsetti. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/2-1-1024x682.jpg\" alt=\"\" class=\"wp-image-3198\" srcset=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/2-1-1024x682.jpg 1024w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/2-1-300x200.jpg 300w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/2-1-768x512.jpg 768w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/2-1-1536x1023.jpg 1536w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/2-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3>Marka Yaratman\u0131n Bilgisini Sat\u0131yorlar<\/h3>\n\n\n\n<p>Konferans\u0131n ikinci b\u00f6l\u00fcm\u00fcnde konu\u015fan Kemal \u00c7if\u00e7i, Marka dan\u0131\u015fmanlar\u0131n\u0131n problemlerinden ili\u015fkin detaylardan bahsetti. \u00c7if\u00e7i; \u201cBurada g\u00f6rsel ileti\u015fim ara\u00e7lar\u0131n\u0131 kullanma bi\u00e7imimiz, marka ileti\u015fiminde kulland\u0131\u011f\u0131n\u0131z s\u00f6zel dil ve bu gelene\u011fin yans\u0131mas\u0131 olarak bulundu\u011funuz co\u011frafyada hedef kitlesi olarak nas\u0131l yans\u0131ma bulaca\u011f\u0131 konusu, marka dan\u0131\u015fmanlar\u0131n\u0131n en b\u00fcy\u00fck problemidir\u201d ifadelerini kulland\u0131. \u00c7if\u00e7i, markan\u0131n bir k\u00fclt\u00fcr f\u0131rt\u0131nas\u0131 ve g\u00f6stergeler dizgisi oldu\u011funun alt\u0131n\u0131 \u00e7izerek;\u201c Sosyal medya da i\u00e7erik \u00fcretimi farkl\u0131la\u015fmaya ba\u015flad\u0131. Benzersiz i\u00e7erik \u00fcretip y\u00f6netenlere ihtiya\u00e7 var. Bunun \u00fczerine \u00e7al\u0131\u015fman\u0131z\u0131 tavsiye ederim\u201d s\u00f6zleriyle sunumunu sonland\u0131rd\u0131. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/3-1-1024x682.jpg\" alt=\"\" class=\"wp-image-3199\" width=\"587\" height=\"391\" srcset=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/3-1-1024x682.jpg 1024w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/3-1-300x200.jpg 300w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/3-1-768x512.jpg 768w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/3-1-1536x1023.jpg 1536w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2021\/11\/3-1.jpg 1600w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/figure>\n\n\n\n<p>Konu\u015fmac\u0131lar konferans\u0131n sonunda \u00f6\u011frencilerin sorular\u0131n\u0131 yan\u0131tlayarak, ileti\u015fim alan\u0131nda \u00e7al\u0131\u015facak \u00f6\u011frencilere kitap ve film tavsiyelerinde bulundular. Soru-cevap k\u0131sm\u0131n\u0131n ard\u0131ndan \u0130leti\u015fim Fak\u00fcltesi Dekan\u0131 Prof. Dr. Muharrem \u00c7etin, Necdet Kara ile Kemal \u00c7if\u00e7i\u2019ye \u00e7i\u00e7ek ve Kastamonu \u00e7ekme helvas\u0131 hediye etti. Ayr\u0131ca e\u011fitim sonunda \u00f6\u011frencilere kat\u0131l\u0131m sertifikas\u0131 verildi. Konu\u015fmalardan sonra marka ve reklamc\u0131l\u0131k \u00fczerine e\u011fitimlerin ger\u00e7ekle\u015ftirilmesiyle konferans sona erdi. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kastamonu \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k Toplulu\u011fu taraf\u0131ndan, 25-26 Kas\u0131m tarihlerinde \u0130leti\u015fim Fak\u00fcltesi konferans salonunda \u201cMarkan\u0131n \u0130ki Y\u00fcz\u00fc\u201d adl\u0131 konferans d\u00fczenlendi.<\/p>\n","protected":false},"author":1,"featured_media":3197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[305,304],"tags":[489,313,495],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/3189"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=3189"}],"version-history":[{"count":23,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/3189\/revisions"}],"predecessor-version":[{"id":3262,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/3189\/revisions\/3262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/3197"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=3189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=3189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=3189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}