{"id":4480,"date":"2022-01-26T19:21:47","date_gmt":"2022-01-26T16:21:47","guid":{"rendered":"http:\/\/gazete.kastamonu.edu.tr\/?p=4480"},"modified":"2022-01-26T19:21:48","modified_gmt":"2022-01-26T16:21:48","slug":"fakultemizde-halkla-iliskiler-ve-sosyal-medya-semineri-gerceklestirildi","status":"publish","type":"post","link":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/fakultemizde-halkla-iliskiler-ve-sosyal-medya-semineri-gerceklestirildi\/","title":{"rendered":"Fak\u00fcltemizde &#8220;Halkla \u0130li\u015fkiler ve Sosyal Medya&#8221; Semineri Ger\u00e7ekle\u015ftirildi"},"content":{"rendered":"\n<p>Fak\u00fcltemiz Halkla \u0130li\u015fkiler Uygulamalar\u0131 dersi kapsam\u0131nda, LOBBY Marketing Group reklam ajans\u0131n\u0131n M\u00fc\u015fteri Uzman\u0131 Selime Arda\u2019n\u0131n kat\u0131l\u0131m\u0131yla \u2018Halkla \u0130li\u015fkiler ve Sosyal Medya\u2019 konulu seminer d\u00fczenlendi. \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda ger\u00e7ekle\u015fen programa, Fak\u00fcltemiz Dekan\u0131 Prof. Dr. Muharrem \u00c7etin,  \u00f6\u011fretim elemanlar\u0131 ve \u00f6\u011frenciler kat\u0131ld\u0131. Seminerde sosyal medyan\u0131n halkla ili\u015fkiler faaliyetlerindeki \u00f6nemine vurgu yapan Arda,\u00a0en \u00e7ok kullan\u0131lan dijital uygulamalara de\u011findi.<\/p>\n\n\n\n<p>M\u00fc\u015fteri Uzman\u0131 Arda, yapt\u0131\u011f\u0131 sunumda dijital platformlardan biri olan Instagram uygulamas\u0131ndaki halkla ili\u015fkiler s\u00fcrecinin i\u015fleyi\u015f bi\u00e7iminden bahsederken i\u00e7erik \u00fcretim s\u00fcrecinde, ayl\u0131k ya da haftal\u0131k planlara g\u00f6re, b\u00fct\u00e7e kapsam\u0131nda i\u00e7erik \u00fcretilmesi ve stok g\u00f6rsel \u00e7ekimleri yaparak ilerlenmesi gerekti\u011fini s\u00f6yledi.  Arda, i\u00e7erik dilini olu\u015ftururken dikkat edilmesi gereken en \u00f6nemli konular\u0131 hedef kitleyi tan\u0131mak, markan\u0131n kimli\u011fini yans\u0131tacak dil kullanmak ve sosyal medya dinamiklerine uygun metinler olu\u015fturmak olarak s\u0131ralad\u0131. <\/p>\n\n\n\n<p>Konu\u015fmas\u0131nda sosyal medyada reklam s\u00fcrecinde foto\u011fraf ve video \u00e7ekimlerinde dikkat edilmesi gereken unsurlara da de\u011finen Arda, \u00f6\u011frencilere do\u011fru hedef kitleye ula\u015fabilmek i\u00e7in nas\u0131l bir yol izlenmesi gerekti\u011fini anlatt\u0131.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2022\/01\/halkla-iliskiler-ve-sosyal-medya-1024x682.jpeg\" alt=\"\" class=\"wp-image-4487\" srcset=\"https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2022\/01\/halkla-iliskiler-ve-sosyal-medya-1024x682.jpeg 1024w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2022\/01\/halkla-iliskiler-ve-sosyal-medya-300x200.jpeg 300w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2022\/01\/halkla-iliskiler-ve-sosyal-medya-768x512.jpeg 768w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2022\/01\/halkla-iliskiler-ve-sosyal-medya-1536x1023.jpeg 1536w, https:\/\/gazete.kastamonu.edu.tr\/wp-content\/uploads\/2022\/01\/halkla-iliskiler-ve-sosyal-medya.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><br><\/figcaption><\/figure>\n\n\n\n<p>Arda, sunumunda dijital reklam filmleri konusundan da s\u00f6z etti. Program, Fak\u00fcltemiz Dekan\u0131 Prof. Dr. Muharrem \u00c7etin\u2019in  Selime Arda&#8217;ya hediye takdimi ile sonland\u0131.<\/p>\n\n\n\n<p>Haber-B\u00fc\u015fra Sar\u0131do\u011fan<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fak\u00fcltemiz Halkla \u0130li\u015fkiler Uygulamalar\u0131 dersi kapsam\u0131nda, LOBBY Marketing Group reklam ajans\u0131n\u0131n M\u00fc\u015fteri Uzman\u0131 Selime Arda\u2019n\u0131n kat\u0131l\u0131m\u0131yla \u2018Halkla \u0130li\u015fkiler ve Sosyal Medya\u2019 konulu seminer d\u00fczenlendi.<\/p>\n","protected":false},"author":1,"featured_media":4488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[305,304],"tags":[589,588,235],"_links":{"self":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4480"}],"collection":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=4480"}],"version-history":[{"count":13,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4480\/revisions"}],"predecessor-version":[{"id":4635,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/4480\/revisions\/4635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/4488"}],"wp:attachment":[{"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=4480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=4480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazete.kastamonu.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=4480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}